If ever there was a case of ‘chicken and egg’,
this is the one. With just over 50% sold at all three sites the developers
behind X2 Resorts and Residences are about to announce a construction start
date. Now we all know that if we want to buy at the lowest possible prices in Thailand we
have to buy at the pre-launch stage. But of course, with all the death and
destruction we have all witnessed in recent years where pre-launch sites stay as
just that, would any of us take that risk any more?
Let us assume none of us want to take that risk
and that we would rather wait until after construction starts, well honestly is
that any true sign that the site will get fully completed? No, so once again
even 3 months into construction we are going to be taking a risk. So how does
one manage to buy off plan without risk, and how does one sell off plan to
buyers and assure them there is no risk?
X2 Resorts and Residences are, unbeknown to
many, part of a very very large Hotel & Resort Company who don’t just
develop resorts and homes, they also offer full consultancy services, feasibility
studies, JV, full management and operations etc. In turn this whole operation
is part of/aligned with Thailand’s
biggest Property Company. In fact, unbeknown to many the X2 Residences brand is
the most secure off plan development in Thailand. I can say that with total
confidence and can prove as such should anyone wish to challenge that claim as I
know all the companies who are behind X2, and believe me we are talking as big
as it gets in Thailand.
But still, this is all just talk. How does one
actually make buyers see that now is their last chance to buy at prices that of
course are going to be 20-30% below those at site completion? How does one
manage to convince the market place that this is a very genuine and real
opportunity that if not acted upon will result in disappointment?
Of course a lot of what I am asking here is rhetorical, but I would be interested to hear from any brokers both Thailand based
and overseas based who truly believe they can crack such a nutty market.
